Personal AI agents
Meta Muse: can a UK business use Meta's personal AI agent?
Muse is Meta's personal AI agent, launched on 8 September 2026. It runs on its own secure virtual machine with a browser, works across connected apps, keeps going after you close it and asks before sending email or making purchases.
Meta says Muse is available to people aged 18 and over in the US and Canada. UK businesses cannot sign up yet, so plan with tools available here and watch for a UK launch.
The facts that matter
| What | Detail | Source |
|---|---|---|
| Launch | 8 September 2026, on iOS, Android and muse.ai. | Meta: Introducing Muse |
| Where | US and Canada, ages 18 and over. Meta has given no timing for other markets. | Muse for small business |
| Small business features | Connectors for tools such as QuickBooks, Shopify, Slack, Notion, Canva and Stripe, plus Facebook, Instagram and Meta ads. | Muse for small business |
| Price | Free for most use, with paid subscription plans. | Meta: Introducing Muse |
Not yet confirmed by official sources: UK launch date; A business account with a signed data processing agreement.
How a team can use it
Customer replies
Draft replies to customer messages for the owner to approve.
Content planning
Plan a month of posts and check back on what to publish.
Cash flow and admin
Watch connected finance tools and flag what needs attention.
Data and safety
Meta says Muse runs on a dedicated VM, keeps credentials in secure storage it cannot read, asks before sensitive actions and keeps an audit trail. People can opt out of their interactions being used to train Meta's models, so check that setting. Meta says a Confidential VM with a key only you hold is coming later.
Get started
- If you have staff in the US or Canada, test Muse on one admin job with approvals on.
- Turn off training on your interactions.
- For UK teams, use a business agent available here and revisit Muse when it launches in the UK.
Common questions
Is Meta Muse available in the UK?
Not as of 20 October 2026. Meta lists the US and Canada only and has not shared timing for other markets.
Does Muse train on my data?
Meta says people can opt out of their interactions being used to train its models. Check the setting before connecting business accounts.
What can Muse do for a small business?
Meta describes drafting customer replies, planning content, launching product pages and managing cash flow through connected tools.
How much does Muse cost?
Meta says Muse is free for most of what people need, with subscription plans for more use.