AI for your industry / Money and advice
AI for insurance brokers: renewals, submissions and client care
Commercial insurance brokers handle renewals, market submissions, policy wordings and claims in large volumes. AI helps prepare renewal packs early, draft submissions, compare quotes and wordings, and summarise claims correspondence, while brokers own the advice.
Start with renewals. They are predictable, tied to retention and easy to measure.
1,595 UK firms in insurance agents and brokers have 5 to 249 staff, out of 3,800 in total. Source: ONS, UK business: activity, size and location 2026.
Where AI pays back first
More revenue
Retain more clients at renewal and cross-sell gaps found in policy reviews.
Lower costs
Reduce account handler time per renewal.
Time back
Cut hours spent comparing wordings and writing submissions.
Jobs worth looking at
| Job | How it often runs now | Where AI can help | What a person still checks |
|---|---|---|---|
| Renewal preparation | Handlers gather data and chase clients late. | Draft renewal questionnaires and chasers from last year's file. | The handler checks changes in risk. |
| Market submissions | Presentations are written for each insurer. | Draft submissions from client data and risk notes. | The broker checks disclosure and accuracy. |
| Policy comparisons | Wordings are compared line by line. | Summarise differences between quotes and wordings. | The broker advises on cover. |
| Claims updates | Clients chase updates by phone. | Draft claims updates from insurer correspondence. | Staff approve before sending. |
Brokers use broking platforms such as Acturis, Open GI or Applied Epic, plus insurer portals. AI tools for submissions and wording comparison are emerging, and business assistants help with letters, renewal chasers and summaries.
Different firms, different starting points
Commercial brokers
Complex risks and submissions. AI helps presentations and comparisons.
Personal lines brokers
High volume, simpler products. AI helps renewals and service.
Specialist and Lloyd's brokers
Wordings and markets. AI helps summarise and compare.
Worked example
A broker that starts renewals earlier
A commercial broker with 1,200 policies starts most renewals about three weeks before the date, and some clients move to competitors.
AI drafts renewal questionnaires and reminders 90 days out from last year's file, with changes to ask about.
Account handlers check each one before sending. The broker tracks retention and how early renewals start.
Illustrative example with made-up details.
Try a practical task
Find your first job to fix
Paste this into a business AI account. Fill in the brackets. It asks you questions first, then suggests one job to test.
Try this in your AI app
ChatGPT
Claude
Gemini
CodexUsing Gemini? The button copies the prompt. Paste it into the new chat.
You are helping a UK insurance broker find its first AI use. Ask me one question at a time.
Ask about our book, system and where handlers lose time.
For each idea, say what the broker must check and which FCA rules apply.
Finish with a test plan for renewals.
Suggest three ideas ranked by revenue first, then cost, then time, and say what a person must still check for each.
Rules that shape the work
According to the FCA's AI update, insurance intermediaries using AI stay bound by current rules on fair value and customer outcomes, so brokers must be able to explain AI-supported work.
Read the source: FCA: AI update
ICOBS rules cover how brokers deal with clients, including disclosure and suitability.
Read the source: FCA Handbook: ICOBS
Shadow AI
Handlers may paste client risk data into free tools. Approve one tool.
Keeping data safe
Use business or enterprise AI accounts with model training turned off and a data processing agreement signed. Claims and risk data can include sensitive personal data.
What each leader should do first
Managing director
Measure retention and renewal timing. Start there.
Compliance lead
Agree rules for client data and AI outputs.
Questions owners ask
How do insurance brokers use AI?
For renewal preparation, market submissions, quote and wording comparisons, claims updates and client reports.
Can AI compare insurance policies?
AI can summarise differences between quotes and wordings. The broker must advise the client on cover.
Will AI replace insurance brokers?
AI speeds up paperwork. Advice, negotiation with insurers and client relationships stay with brokers.
What software do UK brokers use?
Common broking systems include Acturis, Open GI and Applied Epic, and several are adding AI features.