Skip to content
← Professional coaching

Professional coaching

Automation agency: a campaign dashboard built solo in about three hours.

~3 hoursTo build a campaign dashboard on his own, after four coaching sessions

Tom Veysey · Founder, Perch

What changed for Tom Veysey · Founder, Perch?

Tom Veysey is the founder of Perch. After four coaching sessions, he built a campaign dashboard independently in about three hours and went on to launch his automation agency.

Summary updated

Tom Veysey
4
Coaching sessionsReal projects and coding-agent practice
~3 hours
Independent dashboard buildBuilt from start to finish
2
Campaign accounts combinedOne view of Instantly campaign data
Paid work
Automation client projectsA new service after coaching
01

The challenge

Tom already used AI, but needed help directing a coding agent through a complete build. Turning an idea into working software meant choosing a clear scope, setting up the project and knowing how to check and fix the output.

02

What we did

Across four sessions, we used Spec Driven Development to turn Tom’s ideas into clear requirements and break builds into smaller tasks. We worked with Replit, Claude Code and Supabase. Tom practised providing context, reviewing the work and resolving setup problems.

03

Where AI improved the work

The coaching gave Tom a process he could apply beyond the sessions.

  • Campaign reporting

    Built a dashboard that combined two Instantly campaign accounts, giving him one place to see the campaign data.

  • Independent software builds

    Used requirements, references and coding agents to take the dashboard from start to finish in about three hours.

  • Client automation services

    Went on to offer go-to-market and lead-generation automation through his own agency and take on paid client projects.

04

What changed

Tom progressed from learning how to direct a coding agent to building independently and selling automation services. He also began developing a mobile app for a gym in Thailand, extending his work beyond campaign tools.

05

Who runs it now

Tom builds on his own. He sells go-to-market and lead-generation automation to paying clients through his agency.

Hear it from Tom Veysey

Testimonial · 5:30

Speed
I just went from start to finish building a project in about three hours.

Tom Veysey · Founder, Perch

Leader Lab
All results

Start with how your business works

What would you like
to take off your plate?

Show us the work. We’ll help you choose what to automate and how to get started.

Let’s find your workflow