Professional coaching
AI coding: four sessions to paid automation work.
Tom Veysey · Founder, Perch
Tom Veysey is the founder of Perch. After four coaching sessions, he built a campaign dashboard independently in about three hours and went on to launch his automation agency.

- 4
- Coaching sessionsReal projects and coding-agent practice
- ~3 hours
- Independent dashboard buildBuilt from start to finish
- 2
- Campaign accounts combinedOne view of Instantly campaign data
- Paid work
- Automation client projectsA new service after coaching
The challenge
Tom already used AI, but needed help directing a coding agent through a complete build. Turning an idea into working software meant choosing a clear scope, setting up the project and knowing how to check and fix the output.
What we did
Across four sessions, we used Spec Driven Development to turn Tom’s ideas into clear requirements and break builds into smaller tasks. We worked with Replit, Claude Code and Supabase. Tom practised providing context, reviewing the work and resolving setup problems.
Where AI improved the work
The coaching gave Tom a process he could apply beyond the sessions.
Campaign reporting
Built a dashboard that combined two Instantly campaign accounts, giving him one place to see the campaign data.
Independent software builds
Used requirements, references and coding agents to take the dashboard from start to finish in about three hours.
Client automation services
Went on to offer go-to-market and lead-generation automation through his own agency and take on paid client projects.
What changed
Tom progressed from learning how to direct a coding agent to building independently and selling automation services. He also began developing a mobile app for a gym in Thailand, extending his work beyond campaign tools.
Hear it from Tom Veysey
Testimonial · 5:30
"I just went from start to finish building a project in about three hours."
Tom Veysey · Founder, Perch
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