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Leader Lab · Private AI Coaching

Leader Lab: hands-on AI coaching

What is Leader Lab, and who is it for?

Leader Lab is hands-on AI coaching for founders, leaders and people who want to build useful things. You work with Elliott on tasks from your own role. Choose private coaching for your own goals or group coaching to learn with others. You do not need to know how to code to start.

Summary updated

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Starts at £6,750 + VAT$9,000 USDReal work. Useful builds. Clearer thinking.

The Pain

  • ✕AI feels noisy and hard to follow
  • ✕You know it matters, but don't know where to start
  • ✕You use ChatGPT, but only for small tasks
  • ✕Your ideas stay as ideas
  • ✕Your team looks to you, but you don't feel ready to lead

The Transformation

  • Understand what AI can do in your business
  • Spot useful places to use AI in your work
  • Build simple tools and ways of working
  • Use the main tools with confidence
  • Feel excited about what work can become
Who It Is For

For leaders who are ready to stop watching and start building.

Leader Lab is for founders, operators, and team leaders who know AI matters, but need to turn it into real work.

Good fit

  • You use AI, but only in small ways
  • You can feel there is more here, but cannot see it clearly yet
  • You have real work that feels slow, messy, or stuck
  • You want useful things built, not another course
  • You want to lead your team without pretending you know it all

Not the right fit

  • ✕You only want a light AI talk
  • ✕You want someone to do everything without you
  • ✕You want generic tips you could find on YouTube
  • ✕You are not ready to bring real work into the room
  • ✕You want to collect tools, but not change how you work

Watch - How we work together

Move from stuck to capable

Not another course. Bring your work and build real things.

Intro
Proof

People leave with more than tips.

They leave with useful builds, clearer thinking, and more confidence about what is now possible.

Testimonial · 4:16

Speed
It's going to save a considerable amount of time. More importantly, it's going to save a considerable amount of money.

Iain Davidson · Health, Safety & Security Leader

Leader Lab

Testimonial · 5:30

Speed
I just went from start to finish building a project in about three hours.

Tom Veysey · Partner, Platinum Agency

Leader Lab

Testimonial · 7:10

Speed
It gave us that mindset shift of there's so many things we can do that are accessible to people like us who are not technical.

Sheena & Jo · Co-Founders, Somnii

Leader Lab

"Every time I speak to you, I have a better, clearer understanding of how I think and how I work."

Lisa JY Tan - Founder, Economics Design
The Experience

Learn AI by building with it.

You do not learn AI by watching tutorials. You learn it by doing reps on real work.

⚡

Real Work

We use your actual tasks, tools, ideas, and business problems.

🛠️

Live Builds

We build simple tools, agents, and ways of working together.

🔄

Tool Confidence

You learn when to use ChatGPT, Claude, Gemini, Cursor, and AI coding tools.

🧠

Better Thinking

You learn how to break messy work into clear AI steps.

✉️

Support Between Sessions

Email Elliott when you get stuck or want a second pair of eyes.

🎯

Your Context

Every session fits your role, your team, and your business.

🏗️

Ship Useful Things

Build things you can keep using after the session ends.

📹

Recordings

Every session is recorded so you can watch it again and share it.

🗺️

Simple Roadmap

Leave with a clear plan for where AI fits next.

Every Partnership Includes

Private 2-hour build sessions with Elliott
1-1 or small-group format
Your real tools, data, and business context
Useful AI tools built live with you
Recordings, prompts, notes, and useful assets
A simple plan that evolves as you build

Less stuck. More capable. More creative.

Elliott Callender

Elliott Callender - Your Partner

"Less grind. More joy."

The Founder

Elliott is the shortcut.

You do not need to figure this out alone. Elliott helps you see where AI fits, choose the right tools, and build useful things without getting lost in the noise.

Leader Lab is how you learn by building. Bring the work that matters. We turn it into tools and ways of working you can use.

Feel ClearBuild SystemsUse AI WellLead With Confidence
The Method

The Live Build Method.

We pick a real problem, build the solution together, and unpack the thinking as we go.

See

Find where AI fits

  • •Look at your real work
  • •Spot the stuck points
  • •Pick the best place to start
Build

Make something useful

  • •Build live together
  • •Use the right tools
  • •Turn ideas into working tools
Lead

Keep going without me

  • •Learn the thinking
  • •Know what to try next
  • •Lead your team without feeling lost
Pacing

Pick your pace

Weekly

Best when you want fast momentum and a clear rhythm.

Bi-weekly

Best when you want time between sessions to test what we build.

Mix it up

Start weekly, then slow down once you feel steady. It is your choice.

Flexible build sessions

We work around your calendar. If things get busy, we reschedule. This is your time to build.

Book a Leader Lab Call
Investment

Choose your depth

Start small, build momentum, or go deep across your work and team.

1-1 Build Coaching
Foundation

4 Sessions

£6,750$9,000

+ VATUSD

Get clear and build your first useful systems.

  • Find where AI fits
  • Build 1-2 useful tools
  • Feel confident using the main tools
Book a fit call
Most Popular
Momentum

8 Sessions

£12,950$17,500

+ VATUSD

Build skill, speed, and confidence.

  • Build 3-5 useful systems
  • Create your AI plan
  • Lead your team with less guesswork
Book a fit call
Mastery

12 Sessions

£18,750$25,000

+ VATUSD

Make AI part of how you work and lead.

  • Build 5-8+ useful things
  • Shape team habits
  • Keep building without Elliott in the room
Book a fit call
Team Build Coaching
Team Foundation

4 Sessions

£11,250$15,000

+ VATUSD

Give your team a shared start.

  • Up to 5 people
  • Find shared places to use AI
  • Build one common language
Book a fit call
Most Popular
Team Momentum

8 Sessions

£20,950$28,000

+ VATUSD

Help the team use AI in real work.

  • Up to 5 people
  • Build team workflows
  • Create a clear team plan
Book a fit call
Team Mastery

12 Sessions

£29,950$40,000

+ VATUSD

Make AI part of how the team works.

  • Up to 5 people
  • Build across teams
  • Create confident AI habits
Book a fit call

"Challenges you to actually consider and act on the things you think you know in an academic sense, but aren't taking seriously in reality."

Professional, JP Morgan
Outcomes

What you walk away with

I finally get what AI can doI know where to use itI have useful things builtI can lead without feeling lostWork feels possible again

This is not just about saving time. It is about feeling less stuck, more capable, more creative, and more excited about what work can become.

Book a Leader Lab Call
FAQ

Common questions

I'm not technical at all. Can I still do this?
Yes. Most people I coach are not technical. You bring the business problem, and I explain the technical parts in plain English.
What tools will I learn to use?
The ones that fit your work, usually ChatGPT, Claude, Gemini, Cursor, Claude Code or Codex. You learn which tool to use for each job, and why.
What if I'm too busy to commit to weekly sessions?
Then we slow the pace. Sessions can be weekly or every two weeks, around your diary.
What kinds of problems can we actually solve?
Any work you repeat: reports, research, emails, sales, content, planning, admin and simple internal tools. If it takes your time every week, it is a good place to start.
How do I prepare for each session?
Bring one real task from your week, ideally something slow or messy. We work on it together in the session.
We already did ChatGPT training. Why do more?
Training shows people the tool; our sessions get it used on their own work. Each person brings one real task and leaves with something working that they keep. At a private equity firm, 20 of 21 sessions moved towards something people could reuse.
How long until we see results?
You get a costed plan in 2-4 weeks from the AI Design Sprint. In Leader Lab you build on your own work from the first session: Tom Veysey built a campaign dashboard on his own in about three hours after four sessions. Build & Embed timelines are fixed before we start.
Should we hire someone for AI or use you?
Prove the value with us first, then hire. A senior UK AI hire costs £144,000-£214,000 a year and can take nine months to recruit, so the best part of a year passes before anything ships. For a larger organisation, our AI Design Sprint gives you a costed plan in 2-4 weeks for under £12,000, then we build the first tools with your team and train them as we go, so your eventual hire starts with working systems and a trained team. (Pay: Levels.fyi, October 2026; Robert Half 2027 Salary Guide. Hiring time: AWS research reported by The Banker, May 2026, UK financial services.)
Is it safe to use with our client or deal data?
Yes, if access is agreed first. We work only inside the AI accounts your company already approves, with the files you choose to share, and a person checks every output before it is used. At a private equity firm, 17 of 21 sessions made progress with files alone, before any live system was connected.
How are you different from a big consultancy?
You work directly with the person doing the work, at a published price. Elliott runs the first call, every session and the handover, and the AI Design Sprint has a fixed fee from £1,950 + VAT$2,500 USD and a fixed end date of 2-4 weeks. You keep everything we build, so your team can run it without us.
The Promise

You will not be left guessing

If you show up, bring real work, and do the reps, you will leave with clearer thinking, useful things built, and a better sense of what AI can do for you.

The Shift

Lost → Capable

Real work • Real builds • Real confidence

Stop feeling stuck.
Start building.

Book a Leader Lab Call

Partnerships

Bring your work • We build together