Leader Lab:
Learn AI By Actually
Building Stuff.
Another AI course
Just you and me. Hands-on 1-1 coaching where we tackle real problems in your business and build solutions together. You learn by doing, not by watching.
What most leaders don't realise
You're probably leaving 10-25 hours per week on the table because you don't know what's even possible yet.
Watch · 1:27
Close the gap between where you are and what's possible
Not another course. We build things together.
What You'll Actually Get Good At
Seeing What's Possible
Right now, AI feels like this overwhelming thing. By the end, you'll walk into any part of your business and immediately see: "Oh, we could automate that."
Most leaders miss these opportunities because they're thinking about AI like it's 2022. We'll show you what works in 2025.
Building Things That Work
Not hypothetical examples. Not demos. Real solutions to your specific problems—built during our sessions whilst you're on the call.
You'll understand why certain approaches work and others don't. Which means you won't need us forever.
Leading Without Guessing
When vendors pitch you AI solutions, you'll know what's real. When your team asks if something's possible, you'll have an answer.
When you're deciding what to invest in, you'll make the call based on experience, not hope.
"Every time I speak to you, I have a better, clearer understanding of how I think and how I work."
How It Actually Works
No homework. No "implement this later." We do the work together, live.
We Look At What's Eating Your Time
Every session starts with: what's the biggest pain point this week? What's taking forever that shouldn't? What decision are you stuck on?
We Build A Solution Right There
Not "here's how you'd build it." We actually build it. On the call. Together. You're involved in the process because that's how you learn what's actually happening.
You Walk Away With Something Working
End of session, you've got a functioning solution and you understand how it works. It's done.
Real Problems. Real Solutions. Real Skills.
With Someone Who's Done It.
You'll learn more in a few sessions than most courses teach in twelve — because we're solving your actual problems, together, on the call. You walk away with working solutions and the skills to build more.
18 years of making complex technology disappear, now working directly with you.
& FTSE 100Client Experience
Elliott Callender · Your Partner
Hear It From People Who Did It
Testimonial · 5:30
"I just went from start to finish building a project in about three hours."
Tom Veysey · Partner, Platinum Agency
Testimonial · 7:10
"It gave us that mindset shift of there's so many things we can do that are accessible to people like us who are not technical."
Sheena & Jo · Co-Founders, Somnii
Choose Your Partnership
All partnerships are private 1-1 coaching sessions with me.
Every Partnership Includes
From chaos to systems. From grind to joy.
4 Sessions · 4-12 Weeks
Best for:
You're just getting started. Want to build confidence and see what's possible.
What typically happens:
- Build 1-2 solid AI workflows
- Learn core principles
- Save 5-10 hours/week
+ Free 30-min discovery call
8 Sessions · 8-20 Weeks
Best for:
You've got multiple areas that need help and you're ready to move faster.
What typically happens:
- Build 3-5 working solutions
- AI strategy starts to take shape
- Save 10-15 hours/week
- Pays for itself in 3-4 months
+ Free 30-min discovery call
12 Sessions · 12-24 Weeks
Best for:
You want AI embedded across your operations. Full transformation.
What typically happens:
- Build 5-8+ solutions
- Your team starts building too
- Save 15-20+ hours/week
- Become the AI expert
+ Free 30-min discovery call
Pick Your Pace
Weekly
Faster results. Good when you need momentum or have urgent problems to solve.
Bi-weekly
Steadier pace with breathing room between sessions to implement and test things.
Mix it up
Start weekly to build momentum, then shift to bi-weekly. Or vice versa. Whatever works.
What's Included (All Tiers)
Reference
Session Recordings
Recordings of our sessions for reference.
Async
Implementation Support
Help between sessions as you build.
Support
Email Access
Stuck? Don't wait. Email us between sessions.
What You Walk Away With
What We Promise
You'll save measurable time. Or we make it right.
If after completing your tier you're not saving at least:
- Foundation 5 hours/week
- Momentum 10 hours/week
- Mastery 15 hours/week
...we'll refund 50% of your investment OR keep working with you until you hit those numbers. Your choice.
The one condition: You need to actually implement the solutions we build together. We can't save you time if the tools sit unused. But if you're implementing and we're not delivering the time savings, that's on us.
The Thing About This Partnership
It evolves.
AI capabilities are changing every month. Your business is changing. What you need help with will change.
Maybe you start by automating repetitive tasks. Then you realise you could be using AI for decision-making. Then custom agents.
This isn't a 12-week programme that ends and you're on your own.
We help you tackle whatever's next. As AI evolves, your skills evolve.
"Challenges you to actually consider and act on the things you think you know in an academic sense, but aren't taking seriously in reality."
Questions You're Probably Thinking
Still not sure?
Let's just chat for 30 minutes. No pitch.