AI tools built around your business
Can you build AI tools around the way our team works?
Build & Embed is for teams ready to build a tool or fix a workflow. We learn how the job works with your team. Then we agree what to build and help people use it. Need to choose where to start? An AI Design Sprint helps you make that plan first.
Summary updated
Custom AI workflows and agents designed around how your team already works - then built, embedded, and trained in. No off-the-shelf tool forcing you to change your process.
The AI Maturity Journey
Where is your business today? Where could it be?
AI as Search
Asking questions, drafting text. Using AI the same way you use Google.
~65% of businessesAI as Assistant
Discrete tasks with human approval at each step. Useful but limited.
~25% of businessesAI as Teammate
Runs workflows end-to-end. Humans review outcomes, not every step. We call this the Remote Humans stage.
~6% of businessesAI Native
End-to-end with oversight on exceptions only. AI is the default starting point.
<1% of businessesWe take you from wherever you are to wherever you need to be.
Two Sides of the Coin
Most consultancies do one or the other. We do both - because strategy without execution is just a slide deck.
The Thinking
- Where are you on your AI journey?
- What's possible that you haven't considered?
- How do you prepare your team for the fluidity of AI?
- How do leaders keep up with emerging capabilities and feed that into their business?
The Doing
- AI workflows and systems that do real work
- Integrations that connect your existing tools
- Solutions your non-technical team can use and maintain
- From single workflows to full operational transformation
The AI-First Mindset
Technology is only half the equation. The other half is your people - how they think about AI, how they adapt, and how they lead through change.
Leading Adoption
Businesses need people who are comfortable with change, experimenting, exploring. People who can champion AI adoption across teams and departments.
Unlearn and Re-learn
The ability to let go of how things have always been done and embrace new approaches - at the pace AI evolves. What works today may be obsolete in six months.
Emerging Capabilities
Understanding what AI can do now - and what it will be able to do soon. Preparing for capabilities that emerge as both your business and the technology grow.
AI as Default
Preparing for a world where AI is the default starting point, not an afterthought. Where the question isn't "should we use AI?" but "why aren't we?"
How AI Actually Works Now
No jargon. Just what's really possible and why it matters for your business.
Beyond the Chatbot
Tools like personal AI assistants aren't just for asking questions. They pull in resources, tools and systems to complete entire workflows and functions. This is a step-change from "I asked ChatGPT."
Non-Technical People Building Technical Solutions
What happens when your ops lead, your people manager, your marketing team can suddenly build their own tools and automations using AI? Tools like Claude Code, Cowork and Codex are making this real. This reshapes how decisions get made, how fast the team moves, and what becomes possible without waiting for IT.
Agent Skills
Packaged workflows that deliver consistent results across tasks and iterations. Shareable across teams - meaning your whole organisation can instantly adopt powerful capabilities.
Voice as the New Interface
What does work look like when your team talks to AI instead of typing? The productivity gains from voice-native interaction are massive. This changes how every task gets done.
Your AI Adoption Drives Your Clients'
When your team becomes AI-fluent, that capability flows outward. You advise your clients better. You deliver faster. You become the partner who gets it. Your internal transformation becomes a competitive advantage.
Where to Embed AI and How
AI provides insights, information and recommendations. Humans do the doing.
AI does the heavy lifting - completing tasks, running workflows. Humans oversee and approve.
AI runs independently with minimal oversight for routine, well-defined tasks.
Different tasks need different levels. Business-critical processes need more human involvement. Routine operations can be more autonomous. Establishing when, where, and how to embed AI is part of the strategic work we do together.
How We Work
No rip-and-replace. We design AI-powered solutions that fit your tools, your team, and your pace.
Understand Where You Are
We establish where you are on your AI journey. What's working, what's not, what you haven't considered yet.
Explore How Work Gets Done
We sit with your team and map how work actually happens. Where are the bottlenecks? Where's the manual grind? Where are people waiting on people?
Design the Direction
Based on what we find, we design AI-powered solutions that fit your tools, your team, and your pace. No rip-and-replace.
Build It
We do the building. Workflows, integrations, AI systems - configured, tested, refined. Your team tells us if it solves their problem.
Embed It
Training, documentation, handover. Your team doesn't just know how to use it - they understand why it works and how to evolve it.
Grow Together
AI doesn't stand still and neither should you. We stay alongside you as a long-term partner - guiding your AI adoption as new capabilities emerge, helping you make sense of what matters and what's noise.
Built by someone who delivers.
18 years making complex technology work for real businesses. When I build something, it works - and your team knows how to use it.
& FTSE 100Client Experience
Elliott Callender · Building Your Solution
Hear It From People Who Did It
Testimonial · 5:30
I just went from start to finish building a project in about three hours.
Tom Veysey · Founder, Perch
Testimonial · 7:10
It gave us that mindset shift of there's so many things we can do that are accessible to people like us who are not technical.
Sheena & Jo · Co-Founders, Somnii
Choose Your Path
Every engagement is scoped to your specific needs. No off-the-shelf packages.
Fix the Pain Points
1-2 Workflows · 4-8 Weeks
You've got one or two clear pain points. We fix them.
- Targeted AI solutions for specific problems
- Team training and handover
- Measurable time savings from day one
Scoped per project
Book a Scoping CallConnected Transformation
3-5 Workflows · 8-16 Weeks
Multiple areas need help. Connected automation across systems. This is where real transformation starts.
- AI strategy aligned to your operations
- Cross-system integrations and workflows
- Team adoption and mindset coaching
- Where most clients see the biggest ROI
Scoped per project
Book a Scoping CallFull Operations Redesign
Full Operations · 12+ Weeks
AI embedded across your operations. Full redesign of how your team works.
- End-to-end AI strategy and implementation
- Organisation-wide adoption programme
- Ongoing partnership as AI evolves
Scoped per project
Book a Scoping CallWhat We Promise
Outcomes must be measurable and agreed upfront.
If we don't deliver the agreed outcomes within the timeline, we refund 50% of your investment or keep working until we do. Your choice.
The one condition: You need to engage with the process. We build solutions collaboratively - that means your team's input and feedback during the project is essential.
Questions buyers ask
How are you different from a big consultancy?
Should we hire someone for AI or use you?
What should I ask before hiring an AI consultant?
We don't know what we need yet. Is that okay?
Our team isn't technical. Will they use what you build?
Is it safe to use with our client or deal data?
How long until we see results?
What happens after the project ends?
Can we start small and expand later?
Ready to stop using AI like a search engine?
Let's talk about where you are, where you could be, and how to get there.
Book a Scoping Call