AI coaching: a hotel executive builds his own dashboard.

The challenge

Warren had tried ChatGPT but didn’t know how to make it useful for hotel operations. He hadn’t used Claude or set up ChatGPT Projects. Reporting still relied on manual spreadsheet work, while useful answers needed the context of his role and hotel standards.

What we did

We created a profile covering Warren’s role, priorities and working style, and introduced voice input. We then set up a ChatGPT Project with instructions and a hotel-standards document, and checked its answers against the source. Iain’s audit workflow provided a practical example.

Where AI improved the work

The sessions connected AI use to specific responsibilities in a hotel business.

• Finding answers in standards

  Created a project that could answer questions from supplied hotel standards, instead of relying on generic responses.

• Reporting and interpretation

  Warren independently built a dashboard to support spreadsheet work, interpreting information and preparing executive reports.

• Working with colleagues

  Continued exploring tools and small agents with his team, and became more active in discussions about the organisation’s AI strategy.

What changed

Warren became more confident using ChatGPT and Claude and built his own reporting dashboard after coaching. He now has a practical way to give AI business context and check its work, and has continued developing tools for his role.