A practical guide / Insurance brokers

AI in insurance broking: what brokers can use it for

Insurance brokers can use AI to assemble renewal packs and draft market briefs. It can also put claims messages in date order. Give it checked client facts and a clear document structure. The useful result is a pack the handler can build with the broker.

Start with one renewal. Gather the current fact-find, previous market pack, client changes and claims record. Use the headings below to turn that material into a concise briefing for the next market discussion.

Prepare a renewal briefing

By Elliott Callender · 20 October 2026

Build renewal briefings from a consistent client fact sheet.

Build the renewal pack around changes
Open with the client’s business, renewal date and classes of cover under review. Follow with a change summary: activities, locations, turnover, staff, assets and claims. Record the current position for each entry. Add its source. Ask AI to compare the two packs. Draft a list of changes.
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Give the handler a separate list of open questions. Group these by the person who can answer them, such as the client’s finance contact or operations manager. This creates a useful call agenda and keeps the market pack moving. Once replies arrive, update the same pack so the market summary and renewal notes draw from one version.
Use a short opening paragraph to explain the business in ordinary language. Follow with the figures the insurer requests. Keep source IDs beside the draft. The broker can then find the full answer during a call.
Give the market a clear brief
Use six headings for the pack. Start with business activities. Follow with premises and operations. Add declared values and exposures, claims history, renewal changes and questions for the market. Add a cover request section using the broker’s agreed wording. Ask AI to fit the supplied facts to these headings and shorten repeated text.
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Keep a core fact sheet when markets need different forms. Adapt its layout for each form. Record each market’s extra question against the relevant fact. That gives the handler a clear place to gather an answer and cuts copying between separate drafts.
For claims history, keep the date, type of loss, reported amount and logged status. Use distinct fields for reserves and paid amounts. Use the insurer’s actual status wording so a settled claim and an open claim remain easy to distinguish.
A change note ready for a renewal call
Example with made-up details: Brook Engineering has added a second workshop. The current client fact-find lists the new address and a higher machinery value. The claims spreadsheet records one open machinery claim. The previous market pack covers a single workshop.
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The draft summary reads: “Brook Engineering now operates from two workshops. The new site and machinery values are listed in the current fact sheet. One machinery claim remains open, with its logged reserve shown in the claims schedule.”
The call agenda then asks for the new workshop’s date of first use and the open claims update. The broker has a compact account of the changes, with the two missing answers ready to discuss.

Turn a claims file into a timeline

For a long-running claim, ask AI to sort emails, loss adjuster notes and insurer updates by event date. Use columns for date, event, author, source ID, open action and owner. Include the message date separately when an email describes an earlier event.

Keep this timeline alongside the original file. A colleague taking over the claim can follow the messages in order. Ask for a final paragraph listing the latest logged position and the next actions. A timeline can also supply the factual background for a client update, using the same event IDs.

Try a practical task

Prepare our next market briefing

Prepare a renewal briefing for [client ID] and [renewal date]. Use the checked fact sheet, previous market pack and claims schedule attached.

Try this in your AI app

Using Gemini? The button copies the prompt. Paste it into the new chat.

Begin with a 120-word business summary. Follow with changes in activities, premises, values and claims. Cite the file and field behind each change. Keep currency, value dates and claims status exactly as supplied.
Draft the market summary under our six headings. Put open questions in a handler call agenda, grouped by the contact who can answer them. Finish with a list of source documents used and their versions. Use [awaiting reply] for an unanswered field and keep the broker’s supplied cover request wording.

Apply the firm’s advice and data controls

FCA ICOBS 5 requires firms to specify customers’ demands and needs from information obtained from them. The Consumer Duty sets expectations for good retail customer outcomes, including consumer understanding. Have the broker approve cover advice and the client explanation through the firm’s process.

The ICO’s AI guidance covers lawfulness, accuracy and security. Use a firm-approved workspace and limit client information to what the drafting task requires. Keep final advice, approved facts and the market pack version together in the client record.

Read the source: FCA: identifying client needs and advising; FCA: about the Consumer Duty; ICO: guidance on AI and data protection

A relevant public story

Reusable work in a financial services team

Remote Humans coached 28 people at a private equity and credit firm across 21 sessions. Participants built prototypes, prompts, skills and templates for their own roles. In 20 sessions, the work progressed towards a reusable system.

For brokers, the relevant approach is turning a recurring document task into a repeatable process using the team’s own files and standards.

Read the source: Remote Humans: private equity and credit coaching

Questions about this task

Which broking task should we try first?

Choose a renewal with a complete fact sheet and a clear previous market pack. Prepare the change summary and call agenda first, then use the checked answers to draft the market briefing.

Can this help with a claim already in progress?

Yes. Build an event timeline from the messages and keep the IDs. Ask the handler to add the latest checked status, then use that record to prepare the next client update.