Professional coaching
AI coaching: brand writing and receipt automation for Somnii.
Sheena & Jo · Somnii
Sheena and Jo run Somnii, a maternal-wellness supplements business. Across four coaching sessions, they built reusable writing tools and tested a receipt workflow using Google Drive, Gemini and Google Sheets.
- 2
- Co-foundersLearning on their own business tasks
- 4
- Coaching sessionsFrom AI foundations to automation
- 2+ hours
- Newsletter preparation before coachingThe workload identified at the start
- Images + PDFs
- Receipt formatsTested in the expense workflow
The challenge
The founders already used AI, but writing often sounded generic and unlike their brand. Newsletters could take more than two hours. Expense admin also meant uploading a receipt, copying its details into a spreadsheet and adding a link to the file by hand.
What we did
We began with reusable brand and personal writing instructions in Claude Projects and Gemini Gems. The founders practised refining those instructions, then moved into operational workflows. We built and debugged a receipt process that reads files in Drive and enters the details into Sheets.
Where AI improved the work
The work addressed both customer communication and routine business administration.
Brand writing
Created reusable writing instructions for newsletters, website copy and other content. Jo used the brand voice to rewrite website copy independently.
Receipt processing
Tested extraction of receipt dates, vendors and amounts from images and PDFs, with spreadsheet formatting and currency conversion.
Adapting their own tools
Worked through errors and changes together so the founders understood how to adjust the writing tools and receipt workflow themselves.
What changed
The founders described the writing tools as a time saver and said the coaching changed what they believed they could build. By the final session, they were testing and refining the receipt automation, including format and edge-case fixes, with greater confidence.
Hear it from Sheena & Jo
Testimonial · 7:10
"It gave us that mindset shift of there's so many things we can do that are accessible to people like us who are not technical."
Sheena & Jo · Co-Founders, Somnii
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