AI coaching: a wine-app idea reaches beta users.

The challenge

Marenelle had an app idea and business expertise, but needed help choosing AI tools, understanding account access and getting agents to work reliably. Setup problems interrupted development, while design ideas still needed a clear route into implementation.

What we did

We supported the wider build journey: understanding and setting up agents, recovering a stalled OpenClaw setup, choosing models and developing reusable skills. A focused design session connected the visual work in ChatGPT and Claude Design with the coding and implementation process.

Where AI improved the work

The coaching helped Marenelle direct the work across several stages of product development.

• Agent setup and recovery

  Worked through configuration and reliability problems so she could resume building with OpenClaw.

• Brand and product design

  Developed the app’s visual direction, branding and mascot using AI design tools.

• Design into implementation

  Connected design work with Claude Code and the project repository, and developed the app’s architecture and supporting database work.

What changed

Marenelle developed a branded wine app and put it in front of beta users. She now uses agents more extensively and is better able to choose tools, create skills and direct the work herself.